Web 2.0 / 3.0 and the small or medium business or organization

In order to understand what Web 2.0 and 3.0 might mean for your approach to and use of the internet today, it always helps to see what in fact these terms mean. So, think of Web 1.0 as a library. You can use it as a source of information, but you can't contribute to or change the information in any way. Web 2.0 is more like a big group of friends and acquaintances: The library features of Web 1.0 have been augmented by your network of social relationships, so you now have many more ways to learn and find stuff. So what then will Web 3.0 likely be?

Some internet experts think Web 3.0 is going to be like having a personal assistant who knows practically everything about you and can access all the information on the Internet to answer any question; others compare Web 3.0 to a giant database. But what is likely to be true is that intelligent software behind the scenes will be giving you librarian-like access to what you and your friends know, how it's relevant to any new thought or issue that arises, and what information out there might be most relevant to you right now. Star Trek will have arrived, at least the all-knowing computer-assisted part of it; personally I can't wait for the "beam me up" technology!

So what does all this mean for your business or organization today? Two things:
One, to satisfy your future omni-librarian, there will never be a better time to get your information in order. Today a well-organized information architecture does everything from increasing your findability via Google to improving your clients and members search experiences at your website. Tomorrow you will be ready to reap the benefits of the new technologies that harvest and share your well-organized information.

Two, it's time to fully leverage today's Web 2.0 internet: today's successful business or organization does not only have a good local network of friends and colleagues, but is leveraging the internet to exponentially grow this network through social media communities such as Facebook and Twitter. We will help you understand how to be a solid citizen of the new internet, and to effectively network and market yourself in the rapidly expanding WWW!